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“A lively look at all things revolting.”—New York TimesWhy do we watch horror movies What is the best way to persuade someone to quit smoking Why are we more likely to buy a given item if an attractive person has just touched it And what on earth is the appeal of competitive eatingIn this lively, colorful new book, Rachel Herz answers these questions and more, shedding light on an incredible range of human traits—from food preferences and sexual attraction to moral codes and political ideology—by examining them through the lens of a fascinating subject: disgust. One of the most complex human emotions, disgust is the product of both culture and instinct and so it allows us a unique perspective on the relationship between nature and nurture. A component of fear and prejudice, it also gives us powerful—sometimes disturbing—insights into the fabric of society.Herz draws on the latest psychological studies and neurological research to offer surprising observations about human behavior and biology. For example, we learn that a man’s scent matters more than his looks or his income in determining whether or not a given woman will find him attractive, that lust and disgust activate the same area of the brain, and that watching a gory movie triggers your immune system as if you were facing an actual threat. We even learn that washing your hands after thinking about a past misdeed—a la Lady Macbeth—can help you feel less guilty.What makes That’s Disgusting so remarkable is Herz’s ability to weave these curious findings and compelling facts into a narrative that tackles important questions. What matters more: our brain wiring or our upbringing Is there such a thing as “normal” And how might politicians and marketers use disgust to manipulate usCombining lucid scientific explanations and fascinating research with a healthy dose of humor, That’s Disgusting illuminates issues that are central to our lives: love, hate, fear, empathy, prejudice, humor, and happiness. Gates of Vienna After being taken down twice by Blogger within a single week we got the message: Its Time To Go Gates of Vienna has moved to a new address: Stuff To Blow Your Mind - Learn How Everything Works! Deep in the back of your mind youve always had the feeling that theres something strange about reality There is Join Robert Joe and Christian as they Full text of "NEW " - Internet Archive Search the history of over 284 billion web pages on the Internet BibMe: Free Bibliography & Citation Maker - MLA APA Using other peoples research or ideas without giving them due credit is plagiarism Since BibMe makes it easy to create citations build bibliographies and Past Episodes Brain Science Podcast Past Episodes Click here for a list of Categories Click here for a list of guest interviews Episode posted after January 1 2013 are FREE Premium subscribers have
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